Episode Description

“Do the people that you serve have a motivation to talk and build relationships with each other? Can they actually be useful to each other? Can they actually be valuable to each other? In many, many cases the answer is a resounding yes.” – Gina Bianchini, founder and CEO of Mighty Networks

If you lead a business, you’ve got a huge opportunity to add value to your product or service. Trouble is, most everybody overlooks it.

On today’s episode of the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks with Gina Bianchini. She’s the founder and CEO of Mighty Networks and a pioneer in online community building. She’s helped countless businesses offer value in the form of a niche community where customers can share ideas and experiences.

She’ll show you how, too — and why it’s important as the Facebook backlash grows. If the customers you serve have a motivation to help each other, don’t miss this episode!

[LISTEN NOW ON iTUNES]