Author Archive

The Best of 2018: Our Biggest Takeaways for Business Leaders

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As we close out the year and look ahead to 2019, take a moment to reflect on how you’re growing as a business leader. This podcast is a great place to start. We’ve compiled the best and brightest insights from this year’s episodes, from world-renowned guests like Rachel Hollis, Daniel Pink, and Patrick Lencioni. It’s a wealth of wisdom to inspire and equip you for the year ahead.

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Uh, Can We Talk?

As we gear up for 2019, it’s the perfect time to make sure your messaging is dialed in. Not sure how to do that? Let’s talk about it. Schedule a short (and super friendly) call so we can get to know your business better.

LET’S TALK

Why You Need a Word-of-Mouth Marketing Strategy ASAP

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“Word of mouth influences between 50 and 90% of all purchases. Almost everybody in business will acknowledge the importance of word of mouth to their business. But nobody has an actual strategy for it.” – Jay Baer

Word of mouth plays a role in 50-90% of all buying decisions. But most of us have never actually sat down to outline a strategy that would get more customers talking about our brand.

If that’s you, it won’t be after you listen to this episode. Jay Baer joins Donald Miller to talk about “talk triggers” — moments you can create for your customers that they’ll tell their friends about. He’s full of specific, practical examples that will inspire you. You may very well transform your whole business with the big idea you get from this episode. Listen now!

[LISTEN NOW ON iTUNES]

Podcast Listeners: We Want Your Feedback!

Help us make the Building a StoryBrand podcast even better in the year ahead. Take our survey and share what you want to hear more of in 2019. You could even win an Amazon gift card.

SHARE YOUR IDEAS

Should Your Company Take a Stand on a Social Issue?

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“When you’re doing something that is purposeful, that connects with people’s hearts, not just their minds, they want to see you be successful.” – Blake Mycoskie, founder of TOMS

Should your company take a stand on a social issue? There’s no better person to ask than TOMS founder Blake Mycoskie. He and his team have built a thriving footwear brand on the One for One model of giving a pair of shoes to a child in need for every pair they sell. And recently, they launched a bold campaign on the controversial issue of gun violence.

In this episode, we examine the finer points of what happens when your company takes a stand on a social issue. How does it affect your employees’ lives? Your bottom line? Your brand? The cause itself? Listen now and see for yourself.

[LISTEN NOW ON iTUNES]

Know a business leader whose message deserves to be heard?

Show them you believe in what they have to say! Send them a copy of Building a StoryBrand, the book that will help them craft a clear message that people respond to.

BUY THE BOOK

How to Build a Strong Brand Around Your Core Values

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“A brand is no longer what you say about yourself. It’s really what a friend tells a friend.” – Tina Sharkey, co-founder of Brandless

We business leaders like to talk about our “core values,” but all too often, those values don’t actually show up in our products, services, and business practices.

That’s not the case at Brandless, an online retailer with a wholly different approach to how people shop for home essentials. They’ve built everything around core values like quality, community, and kindness.

On today’s episode, our guest correspondent Allison Trowbridge talks with Tina Sharkey, the co-founder of Brandless, about the practical ways we can build our businesses around our core values. Listen now!

[LISTEN NOW ON iTUNES]

Our February Live Workshop is filling up fast!

If you want to take the guesswork out of marketing next year, we can help. Come to our next Live Workshop, February 10-12, in Nashville. You’ll get two days of in-person marketing training, delicious food, expert facilitators, and — most importantly! — a clear message and marketing plan so you can crush 2019.

REGISTER NOW

How the Enneagram Can Make You a More Effective Leader

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“Any healthy [Enneagram] number can be a great leader.” – Ian Cron

The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “Types,” deeply influence how we think and act. But what does that mean for us as leaders? Enneagram teacher Ian Cron is back for part 2 of our Enneagram series for leadership.

This time, he shows you how to leverage the strengths of your own Enneagram Type in order to lead your team well. (Not sure of your Type? You may have a better idea of it after you listen to this episode!)

[LISTEN NOW ON iTUNES]

Our February Live Workshop is filling up fast!

If you want to take the guesswork out of marketing next year, we can help. Come to our next Live Workshop, February 10-12, in Nashville. You’ll get two days of in-person marketing training, delicious food, expert facilitators, and — most importantly! — a clear message and marketing plan so you can crush 2019.

REGISTER NOW

The Do’s and Don’ts of Leading Each Enneagram Type

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“The Enneagram is a tool that awakens our compassion for people just as they are, not the people we wish they would become so our lives would become easier.” – Ian Cron

The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “types,” deeply influence how we think and act. Today on the podcast, we welcome Ian Cron, an Enneagram teacher, to walk us through leadership “do’s and don’ts” for each type so we can lead our teams well.

[LISTEN NOW ON iTUNES]

FREE ENNEAGRAM DOWNLOAD!?

We’ve put the big ideas from this podcast into a free printable reference sheet. Click below to get it, and you’ll be able to quickly review the key “do’s and don’ts” for each of the nine types.

GET YOUR DOWNLOAD

How Story Can Make You a Better Leader

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“You’re not just leading people, you’re healing them.” – Don Miller

By now you know the framework of story can transform your marketing. But how can story make you a better leader? Today on the StoryBrand podcast, the tables turn as Andy Stanley interviews Donald Miller about how to invite those you lead into a bigger story. Learn the 3 questions you need to answer for your organization and you’ll be ready to re-energize your team. Listen now!

[LISTEN NOW ON iTUNES]

The StoryBrand Framework, Personalized Just For You

With a Private Workshop, you get an on-site marketing workshop exclusively for you and your team. Get your whole team aligned with a clear and powerful message so your business can grow.
LET’S TALK

5 Questions That Will Make Any Talk Clear and Memorable

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“If my life ambition is to impart practical ideas and truth to people, then it’s got to be memorable and portable.” – Andy Stanley

Got something you need to communicate to a crowd? You KNOW it needs to be clear and memorable. But that’s easier said than done.

Today on the podcast, we welcome one of the finest communicators we know, Andy Stanley. As a pastor and bestselling author, he knows how to craft a message that sticks. Listen to learn the 5 questions he asks himself as he prepares a talk. They’ll help a ton the next time you need to win over a crowd

[LISTEN NOW ON iTUNES]

2018 Revenue Lower Than You’d Hoped?!

Well, that’s no good. Let’s do something about it in 2019. Come to the next StoryBrand Live Workshop in December or February and we’ll teach you how to make your marketing clear and engaging. We’ve seen so many alumni exponentially increase their revenue — and we want you to be next!
REGISTER NOW

11 Surefire Ways to Delight Your Customers

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“Whatever’s normal, do the exact opposite.” – Jesse Cole

How on earth does a summer league baseball team in Savannah, Georgia sell out every game?

Well, it has nothing to do with the baseball — and everything to do with the team’s philosophy of putting fans first.

In this episode, we sit down with Savannah Bananas GM Jesse Cole. He shares the unique and fun philosophy that’s fueled their success and how we can apply it to delight our customers and grow our businesses.

[LISTEN NOW ON iTUNES]

Join Us For a Free Webinar on Nov. 6th!

If you like today’s podcast, we’re going in depth on these four simple tasks in a free, live webinar called the StoryBrand Marketing Checklist. You’ll leave with a clear plan for simple, effective marketing. We’ll also be doing LIVE website critiques! It’ll be a lot of fun. Don’t miss it!
REGISTER NOW

4 Simple Marketing Tasks That Will Turbocharge Your 4th Quarter

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“If you build this and automate it, in 2019, you will have a digital sales force working for you. You won’t believe how much more ready customers are to buy. And the reason is you treated them with respect and you respected the phases of the customer relationship.” – Donald Miller

We’re gearing up for a strong economy this holiday season. Is your marketing ready? If you’re not sure, listen to this episode. Don and JJ talk through the four simple tasks you need to create in order to have a great fourth quarter (and beyond!). They don’t cost much — just a little time. But execute them well and you’ll be crushing your revenue goals for Q4.

[LISTEN NOW ON iTUNES]

Join Us For a Free Webinar on Nov. 6th!

If you like today’s podcast, we’re going in depth on these four simple tasks in a free, live webinar called the StoryBrand Marketing Checklist. You’ll leave with a clear plan for simple, effective marketing. We’ll also be doing LIVE website critiques! It’ll be a lot of fun. Don’t miss it!
REGISTER NOW

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