Author Archive

How Trust Works in the Business World

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“If you need things to be transparent, you’ve given up on trust. They’re not bedfellows.” – Rachel Botsman

We talk a lot about “trust” in our businesses. But a lot of us are getting it wrong. On this episode, Oxford lecturer and bestselling author Rachel Botsman joins us for a fascinating look at how trust works in the business world, how it’s changing, and what we need to do to keep up.

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An Exclusive Marketing Workshop for Your Team

Want a personalized version of StoryBrand to solve your business’s unique challenges? A Private Workshop will help. And it’s more affordable than you think.

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3 Magic Ingredients That Every Strong Company Culture Has

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“A lot of the groups that I visited weren’t necessarily shiny, happy places. That’s an image we have that’s false about great cultures. They’re intense places. You’re doing really hard work with people that you like and admire, and solving really hard problems together.” – Daniel Coyle

A vibrant company culture is a silver bullet for success. But how does culture work? What makes it gel? On this episode, we talk with NYT bestselling author Daniel Coyle, who unpacks 3 traits of great cultures and how we can develop them in our businesses.

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Improve Your Website (Without a Redesign)

With our free video series, The 5 Minute Marketing Makeover, we’ll show you how to make small changes on your website that create a big impact on leads and sales. Did we mention it’s free?

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3 Myths About Entrepreneurship That May Be Holding You Back

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“Entrepreneurship is not only about risk and reward. It’s really about being able to assemble, and mobilize, and harness resources that you may not control to accomplish something.” – Marc Ventresca

What is the “ideal” entrepreneur like? The answer may surprise you. Why? Because our assumptions about what it takes to run a business don’t really line up with what successful leaders actually do.

Today on the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks to esteemed Oxford economic sociologist Marc Ventresca. He debunks 3 myths about entrepreneurship. Listen for an inspiring new outlook on how to lead your business well.

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Time is Running Out to Become a Guide

If you think you have a knack for marketing, turn it into a career you love by becoming a StoryBrand Certified Guide. We only have TWO more training sessions in 2018. Reserve your spot soon!

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How to Build a Positive Company Culture

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“What are we doing that’s just greater than ourselves? And what are we doing as a company that’s greater than just making more money?” – Jenn Lim

There’s more to business than just making money. We want to make the world better, both for our customers and our employees. To do that, we need to create a company culture that’s built around happiness.

Today on the Building a StoryBrand podcast, Donald Miller sits down with Jenn Lim, one of the pioneers of culture at Zappos. Listen and discover three key ways we as leaders can build a positive, thriving culture for our employees.

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Take the Guesswork Out of Your Marketing

Your business faces unique challenges. In a Private Workshop, we’ll tailor our proven StoryBrand Framework to solve them. Let us come to you. We’ll help you clarify your message, align your team, and skyrocket sales. Schedule a no-pressure phone call to learn more.

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Go Behind the Scenes of the Art World

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“I love hearing stories about why someone would want to buy one of my paintings. That is a big part of why I like to do this. It’s not just [that] I want to express myself. I am doing it as a way to engage in my community.” – Lisa Shirk

Art helps us see the world in a new way. But the art world itself can feel pretty intimidating. Today on the Building a StoryBrand podcast, we talk with three art world insiders — an artist, a curator, and a patron — so we can understand how it works and why it makes life better.

If you want to appreciate art at a finer level but don’t know where to start, this episode will inspire you.

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In or Around Seattle?

If you like the story structure I talk about in this post, come to a StoryBrand Live Workshop. I’ll show you exactly how it will revolutionize your marketing and communication and help you turbocharge your business.

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6 Failproof Tips for Hiring Amazing People

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“The wrong hire can devastate your business.” – Armando Lopez, Executive Director of HR for Ramsey Solutions

Hiring the right person can transform your business. Bring on the wrong person, and you can substantially set it back. So if you’re growing your team, don’t miss this episode with Armando Lopez, the Executive Director of HR for Dave Ramsey’s company. Follow the six steps he outlines, and make sure everyone who joins your team helps to make it amazing.

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Ready to Build Your Own Marketing Consulting Business?

Become a StoryBrand Certified Guide! We’ll set you up for success with new, qualified leads and a license to use our Framework in your consulting.

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What Works Better: A Physical Office or a Virtual One?

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“Shared vision, not shared spaces, creates a culture.” – Bryan Miles

Do you really need a physical office space? Remote collaboration is easier than ever, and digital workplaces are on the rise. But how does each setup impact how we work? Which kind of office will help your team members achieve their best?

Today on the podcast, we have two guests with differing opinions. Bryan Miles of BELAY joins us to discuss the merits of the virtual remote office. And Jacob Morgan, a leading expert on how we work, shares the benefits of a thoughtfully designed physical space.

In these two conversations, you’ll be able to compare and contrast the benefits and determine which style works for you, or how to blend them to get the best of both worlds.

“If you want to create a great place to work, create an environment where people actually want to show up.” – Jacob Morgan

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A Free Online Tool to Clarify Your Message

With our Online BrandScript tool, you can start any marketing project with clarity. We’ll walk you through it using the 7-part StoryBrand Framework. Just create your free account to get started.

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Why You Need to Pay Attention to Mental Health at Work

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“What we’re trying to do is have a place where we’re optimally able to be active, to be creative, to be connected, to be calm. As a result, people feel emotionally safe. They feel cognitively safe. They feel financially safe.” – Lee Norton

If you read the headlines, you know our mental health is precious. But you also know it’s in jeopardy.

As business leaders, what can we do? Plenty.

Today on the podcast, we welcome Lee Norton, a clinical social worker and trauma expert. She helps us understand the role mental health plays at work. What is trauma and how does it show up in our employees? What do you do if you work for someone who lacks empathy? How can you protect your own mental health and look out for the people around you, too?

It’s a timely conversation with loads of insight for business leaders who want to create a safe and nurturing work environment.

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A Framework that Takes the Guesswork out of Marketing

Does marketing feel like a guessing game to you? Learn how to create marketing that works, no matter what industry you’re in or how much experience you have. The StoryBrand Online Course walks you through it. Payment plans are available, and there’s a 30-day money-back guarantee.

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What in the World is Cryptocurrency?

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“To me, [cryptocurrency] is any asset that was meant from day one to live on the internet, that’s part of this new financial ecosystem that we’re all trying to build.” – Peter Smith, Founder and CEO, Blockchain, Inc.

We hear words like “cryptocurrency” and “blockchain” and “Bitcoin” and we know they’re supposedly the Next Big Thing. But what do they really mean? How are they relevant to us as business leaders?

Today’s guest, Peter Smith, the CEO and Founder of Blockchain, Inc., walks us through this brave new world of digital finance in a way we can actually understand.

Listen to this episode and you’ll have a practical understanding of digital currency and what next steps you can take if you’re ready to dig in more

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Schedule a Private StoryBrand Workshop

If you’re hustling hard but your business still feels stuck, you and your team need clarity. We can help. With a StoryBrand Private Workshop, we’ll come to you to help you clarify your message and unify your team so your business can grow.

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How to Stop Mental Exhaustion So You Can Work Smarter

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“There are diminishing returns to driving yourself until you drop. In a world where the pace just keeps accelerating, you can’t slow down what’s happening to you. But if you can speed up the pace of recovery, you can be more in balance.” – Bonnie St. John

Why are we always mentally worn out?

As business leaders, we ask a lot of our brains every day. Decisions, creativity, strategy, and more. And if we don’t protect our mental energy, it will show up in our bottom line.

Today on the Building a StoryBrand podcast, Donald Miller sits down with Olympic medalist and leadership consultant Bonnie St. John. She shares small but mighty “micro-resilience” techniques that can help us keep our mental sharpness so we can be at our best for the people who count on us.

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Take the Guesswork Out of Your Marketing

Your business faces unique challenges. In a Private Workshop, we’ll tailor our proven StoryBrand Framework to solve them. Let us come to you. We’ll help you clarify your message, align your team, and skyrocket sales. Schedule a no-pressure phone call to learn more.

LET’S CHAT

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