11 Surefire Ways to Delight Your Customers

Interview with Jesse Cole

Episode Description

“Whatever’s normal, do the exact opposite.” – Jesse Cole

How on earth does a summer league baseball team in Savannah, Georgia sell out every game?

Well, it has nothing to do with the baseball — and everything to do with the team’s philosophy of putting fans first.

In this episode, we sit down with Savannah Bananas GM Jesse Cole. He shares the unique and fun philosophy that’s fueled their success and how we can apply it to delight our customers and grow our businesses.


Join Us For a Free Webinar on Nov. 6th!

If you like today’s podcast, we’re going in depth on these four simple tasks in a free, live webinar called the StoryBrand Marketing Checklist. You’ll leave with a clear plan for simple, effective marketing. We’ll also be doing LIVE website critiques! It’ll be a lot of fun. Don’t miss it!

Subscribe to the Building a Story Brand Podcast