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Should Your Company Take a Stand on a Social Issue?

Interview with Blake Mycoskie

Episode Description

“When you’re doing something that is purposeful, that connects with people’s hearts, not just their minds, they want to see you be successful.” – Blake Mycoskie, founder of TOMS

Should your company take a stand on a social issue? There’s no better person to ask than TOMS founder Blake Mycoskie. He and his team have built a thriving footwear brand on the One for One model of giving a pair of shoes to a child in need for every pair they sell. And recently, they launched a bold campaign on the controversial issue of gun violence.

In this episode, we examine the finer points of what happens when your company takes a stand on a social issue. How does it affect your employees’ lives? Your bottom line? Your brand? The cause itself? Listen now and see for yourself.

[LISTEN NOW ON iTUNES]

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