Why People Buy: The Powerful Science of Selling
Interview with "Science Mike" McHargue

Episode Description

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Donald Miller sits down with Mike McHargue, aka “Science Mike,” to discuss what’s really going on in your customers’ brains when they come to your website. It’s a fun and accessible look at the neuroscience of sales and marketing. When you understand how the human brain is wired, you can create irresistible marketing that taps into your customers’ most powerful, predictable instincts.

Produced by: Tim Schurrer
Additional editing by: Nick Jaworski

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