How to Build an Authentic and Inviting Brand

Interview with Jerrod Blandino & Jeremy Johnson

Episode Description

“You can’t just do it for the money. You need to do it because you have something unique to give. You need to leave a mark, you need to do something different, and you need to leave the world a better place.” -Jerrod Johnson

Growing a business is tough and risky.

And as pressures rise and competition emerges, we’re tempted to make compromises with our brand in order to win the day.

But if you want to be successful in the long run, you’ve got to know what your brand authentically stands for and stick to it.

Today on the Building a StoryBrand podcast, we hear from Too Faced founders Jerrod Blandino and Jeremy Johnson. With their winsome blend of authenticity and creativity, they’ve built one of the biggest and most beloved cosmetics brands in the world.

Their story — and their unique approach to business — will encourage you to stay true to your brand as your grow your company.


Clarify your company’s message in just TWO days.

If your marketing isn’t working, we can help. Come to our next Live Workshop in Nashville on June 10 – June 12. We’ll show you how to create clear, compelling marketing that resonates with customers and grows your business.


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